I have been in business since 1999 and it’s been such a great learning curve. I am still learning how to be a businesswoman who is successful on her own terms. Some of the books that helped me grow and learn along the way may surprise you.
When I became a coach in 1999, I did the usual things to get clients. I sent a letter – in the mail! – to everyone I knew letting them know what I was up to. I continued to teach writing and cooking classes, bravely announcing that I was a coach. I gave ‘sample’ sessions, free coaching so people could see what it was like to have this kind of support.
After a few years, I came across Get Clients Now by CJ Hayden, another CTI-certified coach. This book offered a clear plan, a 28-day actionable approach to letting people know what coaching was and how it could help them. This was a lifesaver! While it was hard to stay on task, and some of the things in the book were challenging to do, it really changed my world. It’s one of the books that helped me get out of my own way and build a thriving coaching business from the ground up. Thank you, CJ!
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