You will resist this but pretend you’ve just paid me thousands of dollars and my advice is GOLD.
Identify your reader early on. Know your reader, not just from a marketing perspective but from a writing perspective. Often when we sit down to write, we get overly formal and lose touch with our voice and our confidence.
If you have a business, you have identified your ideal client or customer.
When we know our reader, we can write directly to them. The connection between you, your ideas, and your reader is powerful. With a specific person in mind, your writing will flow. Decisions about what goes in the book will become super easy.
And yet, you will resist it. You will want the book to be for everybody. You will think of three or more audiences who will love your book.
But it’s not for an “audience.” When you think of that word, what comes to mind is probably a bunch of people or a big group. But when you think of one specific person, writing your book is infinitely easier. Trust me.
Have you identified your reader for your book or other writing? This isn’t needed as much for fiction but for non-fiction, yes, this is a power move.
Bonus homework from your writing coach
Free-write about your ideal reader. Who needs your book? They will recognize it immediately when they see it. Give them a name. Get very clear about who they are and why your book is important to them.
After you went through your homework, share your comments below.
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